Every year it seems that support for marijuana legalization grows larger and this year that record stays true. 60% of Americans now believe that marijuana should be legal. This is an increase of 3% since the last poll was released by Gallup. To give you some background, in 1969 only 12% of americans shared this view.

Of the people who were polled, 24% believed it should be legalized for medical purposes, 33% believe that legalization should have no restrictions, and lastly 43% say no purchasing limits should be applied.

Along with citizens, investors are also interested in this vast new marketplace and believe that the cannabis industry could be valued at $44 billion by 2020.

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As one of just three states to sell recreational marijuana, Colorado has a featured role in this heady social experiment and continues to reap the financial benefits, according to the Daily, which predicts that medical and recreational marijuana sales will combine to bring in over $1 billion in Colorado this year.

“It’s no surprise that support continues to rise, since people have had a chance to actually see marijuana legalization in action in Colorado for almost two years,” Marijuana Majority’s Tom Angell wrote in an e-mail to Westword last October. “It’s no longer just a theoretical debate, and we’ve got real evidence. We’re now able to point to what is happening in Denver and prove that what we said would happen is true and that our opponents’ fears were unfounded.”

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